A young woman stands in a shallow river holding a computer keyboard, with a laptop nearby.

CREATIVE & STRATEGY STUDIO FOR THE VERY ONLINE

services

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Culture-first plans across Brand, Social, Creators, Community and Experiential Strategy.

Audience insights turned into tangible recommendations.

A glass jar labeled 'Lemons', 'Salt', and 'Creative', containing preserved lemons with salt.

Ideas, visuals and storytelling that’s native to the internet, built for platform and true to who you are.

Concept through to Content Creation.

projects

  • A young woman with long brown hair, partially held back with a hair clip, wearing a black top and red plaid pants, is posing against a red background with patterned fabric and star-shaped decorations around her.

    PinkPantheress: Fancy That

    Solidifying PinkPantheress’ spot as the Queen of England and the president of the internet, securing the best chart position of her career (so far)

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  • Crowd of people at a large indoor event or gathering.

    Coldplay and friends: Grafton Street

    Chris Martin, Little Simz, Burna Boy, Elyanna and TINI shut down the streets of Dublin with their 2024 single WE PRAY

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  • Dua Lipa poses in a mirror with red hair. "Houdini" is written on the mirror.

    Dua Lipa: Radical Optimism

    Securing a Number 1 album with the UK’s finest superstar through disruptive content and a superfan-first approach

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  • Reese's UK: Social Strategy

    Working with Reese’s UK on a Gen Z–led social and influencer strategy, using weird, self-aware content to bring seasonal launches to life.

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  • Girl in glasses with two gold teeth

    TOPICALS: UK launch

    Launching cult skincare brand TOPICALS in the UK by working with London’s hottest talent

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  • Girl in beautiful blue dress and adidas hijab plays with basketball

    adidas: platforming her perspective on sports

    Gaining credibility with Gen Z women to reinforce adidas brand messaging “I’m Possible” through owned and creator content

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  • HUGO: Hugo House

    Hugo’s Gen Z–led Coachella campaign, creating content with global creators at a branded Palm Springs takeover.

    Click Here

clients

adidas
Coldplay
Dua Lipa
FaceGym
Florence Road

Google
H&M
IKEA
L’Oréal
Nike

PinkPantheress
Reese’s
Samsung
TikTok
TOPICALS

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about

A woman with colorful spiked hair and goth style makeup holding a plate with a cake made of pickles with lit candles.

Ruby Ktori is a social-first Creative Strategist who that speaks fluent internet, hooking brands and artists up with the trends, tempo, tone, and deep cuts that count.

Helping artists and brands stay relevant and show up with meaning, with strategies and creative that speaks to the new fans, and the day ones.