A young woman stands in a shallow river holding a computer keyboard, with a laptop nearby.

CREATIVE & STRATEGY FOR THE VERY ONLINE

services

A jar of dill pickles labeled 'Strategy' with ingredients listed as cucumber, mustard seeds, bay leaves, garlic, and dill, featuring cucumber slices and dill sprigs inside.

Culture-first plans across Brand, Social, Creators, Community and Experiential Strategy.

Audience insights turned into tangible recommendations.

A glass jar labeled 'Lemons', 'Salt', and 'Creative', containing preserved lemons with salt.

Ideas, visuals and storytelling that’s native to the internet, built for platform and true to who you are.

Concept through to Delivery.

projects

  • A young woman with long brown hair, partially held back with a hair clip, wearing a black top and red plaid pants, is posing against a red background with patterned fabric and star-shaped decorations around her.

    PinkPantheress: Fancy That

    Solidifying PinkPantheress’ spot as the Queen of England and the president of the internet, securing the best chart position of her career (so far)

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  • Crowd of people at a large indoor event or gathering.

    Coldplay and friends: Grafton Street

    Chris Martin, Little Simz, Burna Boy, Elyanna and TINI shut down the streets of Dublin with their 2024 single WE PRAY

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  • Dua Lipa poses in a mirror with red hair. "Houdini" is written on the mirror.

    Dua Lipa: Radical Optimism

    Securing a Number 1 album with the UK’s finest superstar through disruptive content and a superfan-first approach

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  • Animated graphic for IKEA featuring a character with dark skin, brown hair, and a yellow uniform with a name tag, under large 3D yellow text saying 'The Co-Worker'. The background is blue with a tiled pattern.

    IKEA: The Co-Worker

    Breaking records with IKEA’s gamified Careers campaign on Roblox. Players could get paid real money to work in 7 different departments in virtual IKEA stores across the Roblox universe.

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  • A close-up image of a chocolate-covered peanut butter cup with a crumbly peanut butter filling inside, placed on an orange background.

    Reese's UK: Social Strategy

    Working with Reese’s UK on a Gen Z–led social and influencer strategy, using weird, self-aware content to bring seasonal launches to life.

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  • Girl in glasses with two gold teeth

    TOPICALS: UK launch

    Launching cult skincare brand TOPICALS in the UK by working with London’s hottest talent

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  • Girl in beautiful blue dress and adidas hijab plays with basketball

    adidas: platforming her perspective on sports

    Gaining credibility with Gen Z women to reinforce adidas brand messaging “I’m Possible” through owned and creator content

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  • Group of six young people posing outdoors near palm trees, wearing colorful sunglasses and casual summer clothing.

    HUGO: Hugo House

    Hugo’s Gen Z–led Coachella campaign, creating content with global creators at a branded Palm Springs takeover.

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clients

adidas
Coldplay
Dua Lipa
FaceGym
Florence Road

Google
H&M
IKEA
L’Oréal
Nike

PinkPantheress
Reese’s
Samsung
TikTok
TOPICALS

Interior of a modern shop with LED ceiling lights, a checkout counter with a cashier, a plant wall, and shelves with products.
Panoramic view of a pool area with lounge chairs, umbrellas, and tall palm trees under a bright blue sky with the sun shining.
A group of diverse dancers on stage during a rehearsal or performance, some demonstrating strong poses and a person in the foreground crouching with one hand on the floor.
Close-up of a woman with blue wavy hair, wearing colorful hair clips, gold jewelry, and a pink top, touching her forehead with her hand.
Crowd of people at an outdoor event, many holding smartphones to take pictures or record, with a closed storefront with graffiti in the background.
A woman with curly hair holding a basketball in a cozy indoor space with plants, a green chair, and two sofas.
A woman stands outdoors in a park, smiling and reaching up her hand to touch the nose of an animal, possibly a dog, that is hanging down from above. A person is in the background, and there is text overlay that says, "he asked if he could have a go t

about

A woman with colorful spiked hair and goth style makeup holding a plate with a cake made of pickles with lit candles.

Ruby Ktori is a social-first Creative Strategist who that speaks fluent internet, hooking brands and artists up with the trends, tempo, tone, and deep cuts that count.

Helping artists and brands stay relevant and show up with meaning, with strategies and creative that speaks to the new fans, and the day ones.