Young woman with long, wavy blue-black hair with colorful hair clips, wearing a pink and white outfit, holding a pink wrapped item labeled 'CANDY', against a vibrant pink, blue, and white background.

TOPICALS: UK Lauch

2022

UK Launch Strategy

Topicals’ UK launch was built around big bestie energy, celebrating real friendship, community, and cultural relevance.

The cast blended London beauty creatives, underground collectives, and IRL besties who came together at an intimate, icons-only dinner and party bags filled with Gen Z–founded favourites. A BTS crew made up of real friends added authenticity throughout.

  • People Dancing in a DJ booth surrounded by a colorful wall adorned with stickers and posters.
  • Two young women today in an indoor setting, one in a short top and patterned tights, and the other in a bikini top and long skirt, posing with relaxed expressions.
  • Young woman with shoulder-length reddish hair smiling outdoors near a modern building, with a hand in the foreground and subtitle reading "what it’s like meeting fans after telling them all that I shaved my head."
  • Group of women dancing and smiling in a room decorated with stickers and posters, with a DJ setup in the foreground.
  • A woman with red hair waving at a dog that is hanging from a large tree branch. The woman is smiling and wearing a black top and plaid pants. Text on the image says, 'he asked if he could have a go too im crying IWNWKWKWIWKW'.
  • A printed card thanking guests for attending the UK launch of TOPICALS, listing vendors for rings, candles, scrunchies, and phone charms alongside their social media handles.
  • Close-up of a smiling woman with light curly blonde hair, wearing colorful makeup, jewelry, and nail art, posing with fingers near her face.
  • Woman with long, wavy blue hair and decorative hair accessories, wearing a pink top and gold jewelry, holding her hand near her face.
  • A dinner table set with white tablecloth, black cutlery, colorful napkins, flower centerpiece, and two lit candles.
  • A person wearing a white crop top and tartan skirt is holding a beige bottle of topical gel near their waist. They have a gold chain with 'TIPICALS' written on it, and they are wearing colorful jewelry, including a bracelet and earrings with small charms. Their nails are painted pink with black accents.