TOPICALS: UK Lauch

2022

UK Launch Strategy

Topicals’ UK launch was built around big bestie energy, celebrating real friendship, community, and cultural relevance.

The cast blended London beauty creatives, underground collectives, and IRL besties who came together at an intimate, icons-only dinner and party bags filled with Gen Z–founded favourites. A BTS crew made up of real friends added authenticity throughout.

  • People Dancing in a DJ booth surrounded by a colorful wall adorned with stickers and posters.
  • Two young women today in an indoor setting, one in a short top and patterned tights, and the other in a bikini top and long skirt, posing with relaxed expressions.
  • Young woman with shoulder-length reddish hair smiling outdoors near a modern building, with a hand in the foreground and subtitle reading "what it’s like meeting fans after telling them all that I shaved my head."
  • Group of women dancing and smiling in a room decorated with stickers and posters, with a DJ setup in the foreground.
  • A woman with red hair waving at a dog that is hanging from a large tree branch. The woman is smiling and wearing a black top and plaid pants. Text on the image says, 'he asked if he could have a go too im crying IWNWKWKWIWKW'.