adidas: I’m Possible

Helping adidas build a meaningful connection with Gen Z women through a campaign that lived across their channels. Creator collaborations and real-world activations in 12 key cities made sure the brand showed up in the places that mattered.

Rooted in research and social listening, the work uncovered that Gen Z women want brands to reflect their reality. The campaign put their voices at the heart - honest, unfiltered and centred around their relationship with sport. A celebration of how they’re already rewriting the rules.