A young woman with long brown hair and bangs wearing a white lace dress and pearl jewelry, sitting in front of a floral and butterfly background with a teapot and floral decorations.

PinkPantheress: Fancy That

Global Content & Community Strategy

2025

Working with Warner Records to position PinkPantheress as the Queen of England for her third project “Fancy That”. Quintessentially British with global charm, PinkPantheress wanted to stay omnipresent on the internet without fatiguing the audience.

Through tactical stunts and making the rounds of the who’s who of the internet for creator collaborations, PinkPantheress secured another viral hit with “Illegal” (you’ve seen the handshake videos) and the highest chart position of her career so far.

  • Three young people celebrating in a room with walls covered in stickers, with a DJ mixer in the foreground.
  • PinkPantheress and Doechii pose together in a backstage or dressing room area, one wearing a gray crop top, beige skirt, and patterned tights, and the other in a bikini top and long beige skirt.
  • A woman with reddish-brown hair wearing a sleeveless plaid dress, smiling outdoors with a modern building and parked cars in the background. A hand with a finger pointed at her is visible in the foreground.
  • People dancing in a room decorated with music and pop culture posters.
  • A woman standing outdoors in a park with trees, reaching up with her right hand to touch or hold the tip of a giant animal's nose, which is extended downward from above. A man stands in the background, and there are subtitles with lyrics at the bottom of the image.

Creative Strategy

Early stage artist and campaign planning, plus consultancy throughout the campaign. Creative ideation for big moments and little details.

Creator

Creator casting, briefing and delivery at a global scale, including both sound promo and IRL collaborations

Community

Mobilising fans and growing first party data through compelling fan-first incentives and tactics