A rainbow in the sky with a crescent moon and stars visible in the background.

Coldplay: MOON MUSiC

2024

Global Content & Community Strategy

Working with Parlophone to create headlines around Coldplay’s 10th studio album ‘MOON MUSiC’. Centered around conversations of joy, humanity and sustainability - the campaign strategy focussed on meaningful storytelling and global human truths.

To bring the audience closer to the world’s most famous band, we finessed the band’s presence on TikTok, ran gaming activations, global experiential pop ups and fan-first stunts. The project was an end-to-end success, outselling the rest of the top 40 combined in it’s first week.

  • A crowd of people at a concert or event, with some using their phones to record or take pictures, and one person in the foreground singing into a red microphone.
  • A man wearing headphones, a blue long-sleeve shirt, and gray shorts singing into a microphone in a recording studio with a large window showing greenery outside, beige walls, and a patterned rug on the floor.
  • A man with short hair and a beard playing the piano in a music studio, wearing a blue t-shirt, glasses hanging from his shirt, and a button that says 'TOOL'.
  • In a digital game scene, a blocky character jumps along a colorful path through floating platforms in space, with rainbow and starry background, leading up to a large white block with a neon outline of a gun.