Reese’s: Social Content

2024

Reese’s UK Social Strategy

A Gen Z–first social strategy for Reese’s UK, spanning content creation and influencer activations. The creative leaned into weird, self-referential humour, tapping into niche internet energy with an unapologetically playful tone.

Seasonal product launches were brought to life through reactive, meme-led storytelling across Halloween, Christmas, and Easter, turning each moment into an opportunity for entertainment, not just promotion.

  • People Dancing in a DJ booth surrounded by a colorful wall adorned with stickers and posters.
  • A woman with red hair waving at a dog that is hanging from a large tree branch. The woman is smiling and wearing a black top and plaid pants. Text on the image says, 'he asked if he could have a go too im crying IWNWKWKWIWKW'.
  • Two young women today in an indoor setting, one in a short top and patterned tights, and the other in a bikini top and long skirt, posing with relaxed expressions.
  • Group of women dancing and smiling in a room decorated with stickers and posters, with a DJ setup in the foreground.
  • Young woman with shoulder-length reddish hair smiling outdoors near a modern building, with a hand in the foreground and subtitle reading "what it’s like meeting fans after telling them all that I shaved my head."